Business Bites – Customers Aren’t Just For Christmas Recording
During this bite-sized recording, viewers had the chance to hear from Angela Hall from The Insight House.
As the year draws to a close and autumn is well and truly here, most marketers are turning their thoughts to what, for most of us, is the busiest time of year – Christmas!
Plans, campaigns and promotions will be put in place to maximise every ounce (or pound) of opportunity. But when the glitter fades and the decorations are put away ready for the next year, the focus should be on those lovely new customers who you worked hard to acquire over the festive season. January should be more about retention than sales!
This recording takes you through a successful retention strategy, to:
- Reinforce your brand as their supplier of choice who understands what they need, want and expect
- Add value to their original purchase
- Deliver ROI – lifetime spend should not be underestimated
- Invite two-way communication to uncover insights into that customer
- Be relevant to what customers want, need and expect from your brand
It’s all about customer retention – small changes can make a huge difference. Insight with a plan
About Angela Hall and The Insight House
The Insight House is a Customer Relationship consultancy built on technique, not tools. They don’t deal in off-the-shelf products, preconceptions, or rigid process.
They approach each of their clients’ projects in a bespoke fashion, driven solely by your goals and objectives.
Small means Senior – they run a tight team of highly-experienced people.
You get a dedicated, personal service from the most senior marketing analysts and strategic marketers, who are well-versed in translating complex data issues into actionable insights.
Additionally, they can draw on their extensive experience of working in senior roles at major companies.
They understand their clients’ priorities, needs, and problems, and always provide grounded and practical solutions.
