The Rabbit Roared & Got Eaten By The Fox

Who you project your message onto and how you project your message to them is probably the most important thing you can do with your marketing.

You’ve probably experienced this yourself: you create a generic image or video and a generic piece of copy to go with your advert, pay to run an advert, and have no response.

This is the case for 90% of business owners with their marketing. Let me give you an example below.

EXAMPLE 1

Here at Flex Massage, we offer the best massage on the market. We have been in business for 10 years, and Jason, our head practitioner, has been qualified in Holistic massage for over 15 years.

We will give you a 15% discount available for the next 4 weeks. Come and see us today.

EXAMPLE 2

Are you suffering from back pain, joint pain, or muscular pain?

I understand how frustrating this can be and how you are feeling.

Lack of sleep will be causing tiredness throughout the day, and you’re most probably snapping at everybody in the office or at the workplace.

With a 60-minute appointment, I can normally relieve most of these problems I’ve listed above.

Or at least have you on the road to recovery from your first session, and you’ll see a 100% difference in how you’re feeling.

So start sleeping well again, stop feeling frustrated, and get rid of all the pain you’re feeling.

During your treatment, I will also include a full consultation and diagnosis of your problems and be sure that you totally understand exactly what’s going on.

We help hundreds of people just like you every single week. Please feel free to take a look at our happy client reviews on our website.

Also, for a limited time only while stocks last, we are giving away a free massage gun to every new customer that books a 60-minute treatment.

This offer is only while stocks last!

Relax in one of our unique tranquil treatment rooms

Have your neck, joint, or back pain vanish

Get a detailed explanation and understanding of your recovery process

Receive a Free massage gun to take away

Just click the link below, select a 60-minute treatment, and book in, and we will see you very soon!

 

So these two examples are actually very simple ones, but they are 100% speaking in a different way. The top one is just talking about how great they are and how great Jason is.

The second example is speaking to the person directly, letting them know we understand how they feel, and telling them the end result while also adding in social proof and scarcity.

If you combine this with the targeting options on META (Facebook), you will see a much better CTR rate and conversion rate.

You must not target everybody; you must target specific people; otherwise, you will burn through advertising budgets endlessly. Unless of course, you are a massive company with endless budgets, which I doubt. Even then, it’s not the best idea as ROI will be down.

5 ways to target specific audiences:

Platform

Medium

Placements

Targeting

Copy

You can do a bit of research on where your target audience is spending most of their time, and don’t rule out direct mail. The amount of money left on the table from not using direct mail is staggering.

Conclusion: trying to act like a lion in the jungle while being a rabbit will get you eaten.

Feel free to contact me via email if you would like to discuss this further.

speak soon Billy 🙂

For all my methods and strategies I use, go here and grab my book for free, plus shipping.

www.fixyoursocialmedia.co.uk