Sales and Marketing Workshop for New Businesses

4th September 2019 9:30 am - 5th September 2019 4:30 pm
Basepoint Centre Dartford, Victoria Road, Dartford, DA1 5AJ

Are you a registered business that’s been trading for less than 12 months? Do you want to expand your customer base and enhance the chances of your business surviving that first tricky year? Do you want all the latest advice and guidance to make your business number one in people’s mind in your sector? If yes, then this free course is for you!

The sales industry appears to be undergoing a massive transition presenting new challenges to sales people these include, digital technology, GDPR, Brexit and new buyer and seller demographics, but the truth is that successful sales teams and salespeople continue to be successful by adapting and evolving successful sales approaches to manage and overcome these challenges.  Within this session, Paul Routley will be explaining the fundamental approaches these individuals apply to ensure they continue to be successful & deliver sales revenue and demonstrating how any business can adopt and apply these approaches to drive sales.

Developing Your Sales Strategy 

  • How to develop an effective sales strategy
  • Understand the fundamentals of the sales process and creating a sales process within your business
  • Using and sourcing CRM platforms to create and manage a sales pipeline
  • Creating a sales toolkit – Quotes, proposals and sales documents
  • Understanding your value within the sales process
  • Developing a powerful sales story

Identifying Sales Routes to Market

  • How to prospect for new clients and create an effective lead generation strategy
  • How to create and apply digital marketing and social selling tools to generate sales opportunities
  • Understanding telesales and how to make it work within your sales strategy
  • Online and digital selling techniques
  • Tenders and procurement processes
  • Networking and face to face selling

Applying Modern Sales Techniques

  • Taking enquiries effectively
  • Asking the right questions
  • Attending a preparing for a sales meeting
  • Preparing a sales proposal
  • Preparing for and delivering a sales pitch
  • Following up with clients
  • Understanding and applying effective negotiation techniques
  • Closing the sale and gaining commitment
  • Growing and developing a new client

This comprehensive free 2 day course runs at Dartford Basepoint Centre on consecutive days on the 4th and 5th of September from 9.30am to 4.30pm.

Please note: In order to access this course, you cannot have already accessed the South East Business Boost programme.

We will also need proof that your business has been registered.  If you are a sole trader we will require you to provide your UTR* code and an HMRC letter which has this code on it (you can provide a UTR code and a business bank account statement, or alternatively a UTR code and a business insurance document).  If you are registered as Limited on Companies House this can be checked once you have registered.

There will also be a very small amount of paperwork for you to complete and sign, which will be largely pre-populated with your information.  

*Unique Tax Reference (received from HMRC once you are registered as a sole trader)

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