Digital Marketing – Introduction To SEO

This workshop will equip you with the knowledge of what SEO is, what you need to implement it and how it can help potential customers find your website. Delivered to you by practising expert Dennison Packer- Search Account Manager at Sleeping Giant Media, he is an all-round expert at SEO, implementing it for Sleeping Giant Media’s clients.

During this course we’ll guide you through the essential elements of SEO, and explain how you can gain organic traffic from search engines.

We will leave you with the knowledge of how to implement SEO techniques and help you to determine the factors that are needed to succeed in achieving longer-term goals.

During this workshop we will look at:

• What SEO is
• The basics of keyword research, and why you should use it
• An intro to the theory of on-page SEO, covering everything from meta data, to site structure and functional content
• The theory behind off-page SEO, and tips for creatively planning your social, audience, and link related activity
• Tools you can use to help you with your SEO efforts

Any other questions? Just drop us a line at hello@giantcampus.co.uk

Kent Invicta Chamber of Commerce has recently partnered with Giant Campus to offer a number of courses to our Members and Non-members to enhance digital marketing skills in Kent.