International: An Introduction To Sales And Marketing Overseas

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Bookings will remain open until the event itself, but please note that if you book with less than 24 hours to go, your name won’t be on the “List of Attendees” and the event link will be sent out on the morning of the event itself.

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Developing an export plan, including an introduction to sales and marketing overseas with appointing and working with agents and distributors overseas.

Appointing a Sales Agent or Distributor for an overseas market can be an effective way of entering or expanding your export sales without much of the outlay that would be required by approaching the market directly.

An agent will operate as your representative in the market, usually working on a commission basis, but you will need to have a good understanding of the opportunities and risks within that market.

A distributor will operate as your exclusive customer and supplier for a specified country or region.

The course will look at the plus and minus points for each arrangement and the aspects which will need to be considered prior to making an appointment. Suitable for Export Sales Staff and to assist with the understanding of these arrangements by shipping and operations staff from Exporting and Importing companies.

Presenter:
The course will be presented by Graham Card MIEx (Grad) International Trade Adviser at the Kent Invicta Chamber of Commerce

Zoom Security:

• Be aware of what is on display in the background if connecting to Zoom from your home.
• Be aware of anything gives away where you live.
• Be aware of having confidential documents on display within the camera shot.
• If you sign up to the event, you can’t stop people taking screen shots of the event and sharing it on social media.
• Never ‘write’/ ‘say’ anything in chat or a ‘room’ you wouldn’t say in an email.