Business Bites: Unlocking Smarter Decision Making For Improved Profits Recording

Business Bites are a series of short webinars on topics relevant to your company, irrespective of your size or industry. This session’s guest speaker will be Judy Diamond from Azets.

In business, we are constantly making decisions. The outcomes of those decisions have a huge effect on how successful you are. But how are you currently making decisions?

Are you avoiding a decision because you aren’t sure how to approach it? Are you planning to just go with your gut and intuition, but wish you had another way of considering it? In this session, Judy Diamond covers some of the tools and techniques for better decision-making. You will gain an awareness around how your mind works – both for and against you – and leave with a toolset for future decision making. Join this session if you want to feel more confident about handling risks and choices in your business.

About Judy Diamond – Azets

Judy has over 30 years of business experience. She grew up in a family business which started from scratch and grew to £10 million turnover – so she had entrepreneurship baked in at an early age.

Seeking formal business training, she studied economics at Cambridge University, and on graduating, joined KPMG, a top 4 multinational accounting and consultancy firm. She joined Azets in 2010 to support small businesses to help them transform digitally: leveraging the benefits of software to better control their costs, clearly monitor their sales and optimise their business as a whole.

After a period working as an independent consultant, she rejoined Azets in 2022 and now serves as a Business Advisor in the Kent region, providing actionable advice and support for businesses in the region.