Tips For Improving Your Personal PR
They say that first impressions count, but in business, it goes beyond the initial meeting or exposure.
Building reputation, credibility and positioning yourself as the go-to business when the time is right, takes time and conscious effort.
Here are some tips to think about to build and maintain your personal PR in your networks, industry or peer groups.
Be clear, not clever
Be clear in saying what you do and who for. Waffle doesn’t work – if they can’t work out what you do, they can’t invite you to collaborate, advise, quote or tell others about you.
Try using this format:
“I help [ideal clients] with [overview of service] so that [outcome to them]”
Lead with the problem you solve
Use outcomes, not job titles. People connect to results – and will listen more to this that your job title – especially if it’s a long one!
Own your expertise – be confident
Be confident in what you do – it’s what people are looking for to take a problem off their hands. Avoid phrases like: “I only…” and “I’m just a…”
Dress for the occasion
Always be yourself, comfortable and authentic, but do ensure you know the dress code so that you are respectful of the event.
Make it a two-way conversation
Share the time you have – allow them to tell you what they do and for who, and make sure you also get the chance. Be aware of both letting someone else speak and also carving out time for you too.
Sarah Hawes
izzypr.co.uk