How Virtual Tours Are Opening Doors Across Kent and Beyond

Over the last year, we have seen a real shift in how people decide where to go, what to visit, and whether a space feels right for them. For many people, especially those with anxiety, autism, sensory sensitivities or mobility requirements, visiting somewhere new can feel overwhelming. That is where virtual tours have quietly become a powerful tool.

At Reputably, we create 360 virtual tours that allow people to explore a space online before they arrive. What started as a way to help businesses stand out on Google Maps has grown into something far more meaningful.

One of our biggest milestones recently has been becoming the Official Virtual Tour Partner of the Isthmian League. This project will see every ground across the league system captured with a full virtual tour. It means supporters can familiarise themselves with layouts, entrances, seating, facilities and accessibility before matchday. For many fans, that preparation can be the difference between attending a game or staying away.

The impact goes beyond football. As part of this work, we have been engaging with local businesses, community venues and public spaces around the grounds we are visiting. Because we are already in those towns, we are able to offer tours at a reduced rate, helping cafés, gyms, theatres, charities and hospitality venues improve their accessibility without stretching budgets.

We have seen first hand how valuable this is. Parents supporting children with additional needs use tours to prepare them visually. People with anxiety use them to understand what to expect. Wheelchair users can check routes and layouts in advance. Even those without access needs often say they feel more confident visiting somewhere new after seeing it online.

For Kent businesses, this represents a real opportunity. Virtual tours are not just about marketing. They are about inclusion, clarity and trust. They show that a business understands its visitors and wants to make their experience as welcoming as possible.

As a Kent based company, it has been incredibly rewarding to see this work resonate locally and then grow into something with national reach. The conversations we are having with clubs, councils, charities and community organisations all point to the same thing. Accessibility is not a tick box. It is something people genuinely care about.

We are proud to be part of a project that puts people first and we are excited to see how virtual tours continue to help organisations across Kent open their doors wider, both online and in real life.