How to Use Chat GPT for Simple Business Content

We’ve all heard of Chat GPT. Many of us will have tried it – to varying degrees.

It can help you research topics, generate ideas, even draft blogs, social media content, newsletters or articles (wink wink, nudge nudge…)

Find out frequently asked questions, understand trending issues, or get a quick overview of a subject – it makes fast work of what could have been a fairly lengthy process, especially if writing isn’t your thing, something you enjoy or have time for.

However, while Chat GPT is great for inspiration and structure, it shouldn’t be copied and pasted for the job to be ticked off the list.

AI-generated content can lack the tone, insight and authenticity your audience expects from your business. It needs to sound like you, use your words, sentence structure and definitely not have title case and extra-long hyphens peppering it – absolute tell-tale signs of Chat GPT content!

You need to spend a bit of time editing and personalising – add your own voice, expertise, and relevant detail.

My advice for getting something good from Chat GPT to work from is giving it a good prompt to start with.

A vague prompt like: ‘Write me a blog about how Chat GPT is good and bad’, will likely churn out bland or generic content that doesn’t sound like you or give the reader anything useful.

When I write a prompt, I write it like I’m giving someone a brief, letting it know:

• Working title (e.g. How to use Chat GPT for simple content).
• Wordcount: 250 words.
• Audience: Small business owners in Kent.
• Author: Marketing consultant.
• Style: Informative, friendly, expert tone.
• Structure: Start with research uses, move into editing/adapting, explain how to write good prompts, end with invitation to contact.

This kind of detailed prompt guides the AI to give you content that’s far more relevant and usable and easier to edit by adding some personal flair.

If you’d like help using Chat GPT effectively for your content marketing, feel free to get in touch.

P.S. This blog was written with a similar Chat GPT prompt to the one given in this article. I edited the draft it gave me by changing some of the wording to sound more like me and removed lots of classic Chat GPT words and grammar.