Sales and Marketing Workshop for Businesses Less Than a Year Old

Are you a registered business that’s been trading for less than 12 months? Do you want to expand your customer base and enhance the chances of your business surviving that first tricky year? Do you want all the latest advice and guidance to make your business number one in people’s mind in your sector? If yes, then this free, 2 day course is for you! (Please read all the below text including eligibility details)

Within this session you will learn:

Developing Your Sales Strategy 

• How to develop an effective sales strategy
• Understand the fundamentals of the sales process and creating a sales process within your business
• Understanding your value within the sales process
• Developing a powerful sales story

Identifying Sales Routes to Market

• How to prospect for new clients and create an effective lead generation strategy
• How to create and apply digital marketing and social selling tools to generate sales opportunities
• Understanding telesales and how to make it work within your sales strategy
• Online and digital selling techniques
• Networking and face to face selling

Applying Modern Sales Techniques

• Taking enquiries effectively
• Asking the right questions
• Following up with clients
• Understanding and applying effective negotiation techniques
• Closing the sale and gaining commitment
• Growing and developing a new client

This comprehensive free 2 day course runs at Ashford Business Point on consecutive days on the 21st and 22nd of November from 9.30am to 4.30pm.

Please note: In order to access this course, you cannot have already accessed the South East Business Boost programme (SEBB Grant or SEBB 12 hours).

We will also need proof that your business has been registered.  If you are a sole trader we will require you to provide your UTR* code and an HMRC letter which has this code on it (you can provide a UTR code and a business bank account statement (not personal account), or alternatively a UTR code and a business insurance document).  If you are registered as Limited on Companies House this can be checked by us once you have registered.

There will also be a very small amount of paperwork for you to complete and sign, which will be largely pre-populated with your information.  

*Unique Tax Reference (received from HMRC once you are registered as a sole trader)