Business Bites: Power of Plus One – 6th May

You will receive a link to join the webinar the day before the event via email, please also check your junk folder for this.

Business Bites are a series of short webinars on topics relevant to your company irrespective of your size or industry. This session’s guest speaker will be Angela Hall from the Insight House.

Are your acquisition costs rising, do you always get a get return on your CPA? Would your marketing budget (or at least some of it) be better spent increasing the value of your current existing customers?

The commercial reality is that one extra product from all your current customers could show a much better ROI than the expense of finding and converting new ones.

This webinar will take you through maximising customer value:

• Second purchases from one-off customers
• Increasing buying frequency – within reason
• Buying their normal purchase one more time than usual
• Repertoire expansion – buying something else outside of their original / regular purchase

What do you need to do?
How will you do it?
Why will you do it – what value will it bring?

Angela Hall from the Insight House will provide you with the tools, targeting and messaging (no need to incentivise) to talk to the right customers about the right strategy.

About Angela Hall and the Insight House: 

Angela is a true champion of customer marketing, with a passion for people.

As a results-driven marketer, she’s also a true champion of your business’s bottom line!

Prior to setting up her own consultancy, Angela  has held senior marketing positions including Head of Customer Centricity for Airmiles, Commercial Segment Director for Orange UK, Senior Marketing Manager/ Customer Marketing, at British Gas, Head of Customer Marketing at Barclays Business Bank, and Head of Customer and Product Management at PPP Healthcare.

Her background gives her unrivalled experience in the design and implementation of all through-the-line strategic marketing – and practical experience of the benefits to be derived from data-driven marketing.

Customer relationship marketing consultancy with experience across a broad range of sectors and business types, and cover both B2B and B2C.

Our key services focus on customer profiling, customer strategy to optimise retention and value, and communication planning.

Customer centric, practical and pragmatic, bespoke – we work around each individual challenge which is unique and therefore so is the approach.

We provide a bridging service for the client – how do you take all of the detail from the customer profiling and translate that into value driving conversations? What do you say to customer A compared to customer B, when’s the right time to talk to them? What content appeals to customer A versus B, and C and D, etc? Which channel will solicit the required level of engagement? How do you sustain that engagement? What does dormant mean for A versus B? Who’s more likely to respond and to what?

We deliver a straightforward communications plan that is led by the customer and the opportunity to grow their value but covers the needs of the internal teams – products, pricing, channels.

Zoom Security:

• Be aware of what is on display in the background if connecting to Zoom from your home.
• Be aware of anything that gives away where you live.
• Be aware of having confidential documents on display within the camera shot.
• If you sign up for the event, you can’t stop people from taking screenshots of the event and sharing them on social media.
• Never ‘write’/‘say’ anything in chat or a ‘room’ you wouldn’t say in an email.

Please see our full Event Terms and Conditions.