Business Bites – How to Add Value to your Business Through Brand Protection – 31st October

You will receive a link to join the webinar the day before the event via email, please also check your junk folder for this.

Bookings will remain open until the event itself, but please note that if you book with less than 24 hours to go, your name won’t be on the “List of Attendees” and the event link will be sent out on the morning of the event itself.

As a Chamber Member, you will have exclusive access to the “List of Attendees”.

Business Bites are a series of short webinars on topics relevant to your company irrespective of your size or industry. This sessions guest speaker will be Cherry Shin from HGF who will be discussing how you can effectively protect your brand.

Business Bites – How to Add Value to your Business Through Brand Protection

Cherry will aim to give a high level overview of what brand owners should look out for when looking to protect their brands and products. The talk will be divided into the following sections: budget allocation, due diligence, enforcement and a brief introduction to other IP rights such as designs, copyright and patents.

About Cherry Shin from HGF

HGF is a leading European IP firm, with almost 200 dedicated IP professionals specialising in patents, trade marks, designs and copyright. The firm began in the North of England in 1995, and has since grown to have over 25 offices located throughout Europe. It is currently ranked in band 1 in Chambers and Partners, and ‘Gold’ across all bands in the Financial Times Special Report for Europe’s Leading Patent Firms.

Cherry has been in the IP profession for over 7 years and qualified as a chartered trade mark attorney in 2020. She provides a full range of trade mark and design services to clients, including clearance searches, the preparation and filing of applications, oppositions, cancellations and advising on infringement matters. She assists clients with the management and growth of their IP portfolios in the UK and key markets around the world.

Aside from her daily responsibilities as a trade mark practitioner, Cherry also has experience in successfully prosecuting domain name disputes at Nominet, as well as advising on copyright matters.

She is heavily involved in external groups such as the CITMA Review working group, as well as IP Inclusive and IP & Me, to raise awareness about important issues within the field of IP.

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