Chamber Collaboration: Izzy PR And Howell & Hicks Partner For Avondale Rebrand
Vegetation clearance and groundwork management specialists Avondale are unveiling new branding this summer, thanks to a successful partnership between Izzy PR and designers, Howell & Hicks.
As an existing Izzy PR client, Avondale is currently supported by the agency with its social media, website content, internal communications, marketing materials and exhibition preparation. Appointed in October 2023, new MD Danny Patel was keen to refresh the business and tasked agency founder Sarah Hawes with revitalising the branding to reflect the expansion of their services.
Having successfully worked with Howell & Hicks’ Jen Howell and Linda Hicks on Avondale materials for a Rail Live exhibition including panels, displays and an ad, Sarah was keen to commission the designers again. The duo created several amazing initial concepts exploring colours, typefaces, layouts, and a mix of modern and contemporary ideas. Working as a team, both agencies liaised directly with Avondale, with just two rounds of feedback needed to arrive at the final design.
The result incorporates elements of the tree design from the original branding, acknowledging the company’s origins as an arboriculture service provider, with a nod to the company’s founder, Andrew Black, who designed the original logo.
Commenting on the business’s new look, Danny says, “We couldn’t have asked for a better team than Izzy PR and Howell & Hicks.
“From the start, communication was great, we were kept updated and it was clear from the initial ideas that they knew what we were looking for. They work seamlessly together which makes the whole process easy and straightforward.
“Everyone at Avondale is really proud of the new branding and we can’t wait to use it and see it out there.”
Izzy PR and Howell & Hicks have collaborated on a number of projects for Chamber members. As a partnership, they offer a full range of marketing strategy, copywriting/editing, graphic design and artwork services including key messaging and artwork for Member-2-Member offers, social media content with branded images, blogs with branded artwork, ad design and copy, brochures, leaflets, exhibition materials, and packaging design.
