Your Customers Are Like The Plants In Your Garden

What’s on your ‘to do’ list? The days are lighter – but it doesn’t mean they’re longer, with more hours in the day.
What method do you use to decide which job gets the prime slot at the top of your list?
What’s the criteria for others dropping off the bottom, never to be done?
I know when I’m doing the gardening, the jobs fall into one of these two filters.

Sticking with the gardening theme, do you focus on the new or the existing plants? Does your time and expenditure swing heavier towards those bedding plants that we buy tonnes of every year, knowing that they will only last a season, most only a few short months in the summer?
Alternatively, do you pay more attention to the perennials in your garden – protecting through the winter months, feeding them and nurturing them when the sun warms the soil in the spring? Both bring you the same enjoyment but one has a longer-term benefit.

Now – apply this same thinking to your customer base. Is acquiring customers at the top of your ‘to do’ list, while nurturing existing ones is a bit further down? How much return do you get from your acquisition spend?

How much more value could you find from your existing customers with just a few simple steps? You definitely can find value – it’s there waiting to be found.

Angela Hall
insighthouse.co.uk