Starting A Business? – The One Book Every Startup Needs Is ‘The Business Wizard’

Starting or growing a new business can be daunting but help is now at hand for all new business owners thanks to the publication of The Business Wizard . Written by veteran entrepreneur Paul Daniels the book offers a refreshingly honest and accessible view of entrepreneurship, shaped by more than six decades of starting, scaling, and exiting businesses across a wide range of industries. The book is unique in that, rather than relying on rigid frameworks or academic theory, Daniels shares real experiences: the decisions that worked, the mistakes that didn’t, and the lessons learned along the way, inviting readers to “give it a go” and discover where the journey might lead. All in all, invaluable information for anyone starting in business.

At a time when a growing number of people in the UK are considering starting their own business, The Business Wizard fills a clear gap in business literature. While many business books rely on theory or observation, Daniels writes from decades of hands-on experience building profitable, sustainable businesses.

His work is a testament to a simple truth: real businesses are built by real people.

Synopsis

Entrepreneurship is often portrayed as a formula or a game reserved for the elite. In The Business Wizard, Daniels offers a refreshingly different perspective. Drawing on more than sixty years as a “jobbing entrepreneur,” he shares honest reflections on building, growing, and selling businesses, often in unfamiliar markets and without venture capital.

Rather than prescribing rules or theory, Daniels presents entrepreneurship as a creative pursuit he calls “Artpreneurship”. Detailing the highs and lows of business life, he explores the challenges that everyday entrepreneurs face, from cash flow and hiring to competition, pivots, and exits.

Grounded, relatable, and inspiring, The Business Wizard is a guide for ordinary people building real businesses and discovering that success does not require luck, only curiosity, resilience, and the courage to begin.

“I am not trying to teach anyone what to do, although I hope readers gain value and insight from my experiences,” says Daniels. “This book simply offers perspective from someone who has lived the journey. For me, entrepreneurship has always been a creative pursuit. I didn’t start out knowing everything. I learned by doing, by making mistakes, and by working with people who shared a strong ‘can-do’ attitude.”

Continuing, Daniels adds, “The journey itself is the reward. You never quite know where the path will lead, and that uncertainty is part of the appeal. Starting a business brings a whirlwind of emotions, but I want to remove some of the fear around it. Even when things go wrong, the willingness to try is a success in itself.”

Readers Give Praise for The Business Wizard

5.0 out of 5 stars

 Utterly relevant

Reviewed in the United Kingdom on 22 January 2026

I read this book in no time at all – it’s a page turner and pragmatic. A rare combination. There are lots of business books out there, written by management consultants – they are like professional sports commentators who have not actually done anything. Equally, you can read books written by the likes of Bill Gates or Steve Jobs who’s stories are so unique that they don’t add value to an entrepreneur who runs (or is thinking of running) an SME.

This book is very unusual in that it’s written by someone who has started multiple businesses, grown them and sold them. It gives pragmatic advice how to do all three. There will be a lot of potential entrepreneurs out there who would do well to read this book to (a) save time by learning from someone who’s already done it; (b) save money by avoiding mistakes;

All in all it gets five stars from me.

 Steve  Rebbettes

Co-founder and joint CEO of what became the largest SME Sales broker, with worldwide offices.

“This is one of those rare business books that actually feels written for real people. Paul Daniels draws on decades of lived experience and genuine business success, but he never talks down or shows off. Instead, he writes with clarity, humility, and a strong sense of ‘I’ve been there too.’”
— Terry Browning

“Paul’s experience is far more relevant to the everyday business owner. He has faced and overcome the same challenges many entrepreneurs do: cash-flow crunches, hiring the right people, fierce competition, difficult customers, knowing when to pivot, when to sell, and how to grow without sacrificing quality. These are the real-world issues that matter. Great knowledge from someone who has actually built and scaled diverse businesses at a human scale.”
— Mark Gedye

The Business Wizard is written for anyone who has wondered whether they could build something of their own. It speaks to aspiring entrepreneurs, students, and professionals who feel the pull to create or strike out on their own. Grounded in experience rather than theory, the book offers an alternative to conventional business success stories.

The Business Wizard is available via our website https://businesswizard.org/ or on Amazon UK.

Click here to purchase copies: https://www.amazon.co.uk/dp/1919359605

About the Author

Paul Daniels is an entrepreneur, author, and sector-agnostic business innovator with over six decades of experience starting, scaling, and exiting businesses across diverse industries. He has built and sold more than twenty companies without reliance on venture capital and has supported dozens of early-stage businesses as an investor and adviser. Passionate about innovation and sustainable business models, Daniels continues to champion practical, human-scale entrepreneurship. The Business Wizard distils his experience into an accessible and inspiring guide for ordinary people building real businesses.

InterPro Publishing Solutions were pleased to work with Paul Daniels to take his book The Business Wizard from Creation to Publication, we help authors turn their ideas into reality.