A Guide To Innovation – Part Of Your Export Strategy

25th June 2020

Innovation means creating new things, whether that’s products, processes or ways of thinking. In business, it’s about coming up with sustainable solutions that give you a competitive advantage. Innovation is not change for its own sake: it should always be driven by a real, identified need. At its simplest, that could be a demand from customers for a better experience; more widely, it could be a desire to create a more attractive, efficient and equitable society.

This guide to innovation will set you on the right track.


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